Kimberly Wiefling, Founder and President of Wiefling Consulting, and Executive Editor of the Scrappy About Series, is a globally recognized author and business leadership consultant specializing in helping people achieve what seems impossible, but is merely difficult. A physicist by education, she began her professional career working for a decade at HP in product development project management and engineering leadership. She spent 4 years in Silicon Valley startups, including a Xerox Parc spinoff where she was the VP of Program Management. In 2001 she launched her own consulting practice helping to start, run and grow life-affirming businesses. One of the keys to her success is a focus on a winning culture. Business culture transformation lies at the heart of all of her work. Kimberly is the co-chair of the SVForum Engineering Leadership Special Interest Group (EL SIG), she’s supporting micro-finance for entrepreneurs throughout the world via Kiva, and she supports the economic independence of women in various ways around the world because she believes that this is the most effective way raise the quality of life for all people. She is a force of nature, and determined to use that force to transform Planet Earth for the better.